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In Connecticut 1932 Maurice Greenberg starts the Connecticut Leather Company starts by making shoe leather and leather goods for craft kits. By the 1950's Coleco had begun making plastic moulds and above ground swimming pools. By the late 1960's and early 1970's they moved into making tricycles, handheld electronics, snowmobiles, and dirt bikes. After two brothers, Arnold and Leonard Greenberg, take over, the company starts to manufacture home video electronics. They construct a small handheld game called Electronic Quarterback. They also release a number of PONG clone, their Colecovision. During this time they also started to manufacture tabletop sized arcade units, direct matches to the ones found in the arcade, only smaller. As a last ditch effort in the late 1980's to save themselves, Coleco starts to product the Cabbage Patch Doll, but even this could not save Coleco from bankruptcy, as they then sold their company to Hasbro in 1988. They also start to make Trivial Pursuit in 1986. Coleco had picked up Xavier Robert's 'Little People' and marketed them into the Cabbage Patch Kids. Roberts had dropped out of college after making the mold for his Little People and purchased an empty clinic in which the public could 'adopt' these dolls. The prices ranged from $125 to $2000 (which included furs, diamonds, etc.) and factory workers dressed as hospital employees would 'deliver' the dolls on beds of cabbage. Coleco purchased the brand for $2.5 million and sell the dolls for $24.99 to $49.99 in 1983, with scalpers getting up to $100 for the dolls. In 1984 they gave a free Cabbage Patch doll away with the purchase of a Colecovision and game. My Cabbage Patch Kid Desk Statuette |
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